Advertising.
نویسندگان
چکیده
ADVERTISING The Advertising Major The advertising major prepares students for careers in business and industry or for graduate education. Students majoring in advertising find career opportunities in professions requiring applied communication expertise. Graduates are qualified for positions in the creative and account sides of advertising within businesses, agencies and media. The capstone professional internship experience, coupled with coursework that focuses heavily on writing, research, and professional abilities provide opportunities for students to practice and refine their skills.
منابع مشابه
Solving a Two-Period Cooperative Advertising Problem Using Dynamic Programming
Cooperative advertising is a cost-sharing mechanism in which a part of retailers' advertising investments are financed by the manufacturers. In recent years, investment among advertising options has become a difficult marketing issue. In this paper, the cooperative advertising problem with advertising options is investigated in a two-period horizon in which the market share in the second period...
متن کاملDesigning and Explaining the Impact Pattern of Online Advertising on Actual Purchasing (Case Study: Atieh Saba Holding)
The purpose of this study is to design and explain the impact pattern of online advertising on actual purchasing (Case Study: Atieh Saba Holding). The study is qualitative based on the objective and data collection process. The population of the study were all marketing and sales experts at Atieh Saba Holding, and among these experts, 10 were selected as the sample. In this study, data were col...
متن کاملPrioritizing the Importance of SMS Advertising and Virtual Advertising in CustomersAttraction in Sports Venues of Mazandaran Province
The aim of this study was to investigate the role of SMS advertising and virtual advertising in attracting customers in sports centers of Mazandaran province. The research method was descriptive and correlational and conducted by the field study method. The statistical population was all people who referred to sports facilities in Mazandaran province. With regard to the unlimited number of com...
متن کاملStochastic cooperative advertising in a manufacturer–retailer decentralized supply channel
This work considers cooperative advertising in a manufacturer–retailer supply chain. While the manufacturer is the Stackelberg leader, the retailer is the follower. Using Sethi model it models the dynamic effect of the manufacturer and retailer’s advertising efforts on sale. It uses optimal control technique and stochastic differential game theory to obtain the players’ advertising strategies a...
متن کاملSpecifying the Saturation Point of Advertising Budget Using Ideal Planning Model
The goal of the current study is to determine the optimal level of advertising beyond which advertising expenditure will not be justified by revenues. To achieve the goal first different types of media were rated by experts as to the degree of their importance. Then data ware collected by interviewing the managers and reviewing different media resources. The collected data were then analyze...
متن کاملThe effectiveness of three-dimensional urban advertising from the perspective of iconology
In today's communities achieving to effectiveness of urban advertising is one of troubles of advertisement industry. This research is trying to answer this question that using three-dimensional design in urban advertising has what place in urban field? This query has been conducted in the method of iconological analysis on chosen urban advertising works of last 15 years in the world with the go...
متن کاملذخیره در منابع من
با ذخیره ی این منبع در منابع من، دسترسی به آن را برای استفاده های بعدی آسان تر کنید
برای دانلود متن کامل این مقاله و بیش از 32 میلیون مقاله دیگر ابتدا ثبت نام کنید
ثبت ناماگر عضو سایت هستید لطفا وارد حساب کاربری خود شوید
ورودعنوان ژورنال:
- Dental clinics of North America
دوره 25 4 شماره
صفحات -
تاریخ انتشار 1981